U.S. flag

An official website of the United States government

National Strategic Partners

National Strategic Partners

National Strategic Partners* consist of companies/organizations that are national in scope and reach and also fulfill the following requirements:


They must have a health mandate consistent with the Dietary Guidelines for Americans, 2020-2025 and the mission of the USDA's Center for Nutrition Policy & Promotion (CNPP).


They will promote nutrition content in the context of the entirety of the Dietary Guidelines.


They will specifically disseminate Dietary Guidelines messages.


They will participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually.

* National Strategic Partner examples include large, national organizations such as healthcare corporations, media outlets, grocery retailers, health professional associations, restaurant chains, and food manufacturers.

two images: the first is of multiple people in for team huddle hands stacked on top of each other, the second image is a smart phone taking a picture of food on the table

MyPlate Messages

The benefits of healthy eating add up over time, bite by bite. Small changes matter. Start Simple with MyPlate.

  • Make half your plate fruits and vegetables: focus on whole fruits.
  • Make half your plate fruits and vegetables: vary your veggies.
  • Make half your grains whole grains.
  • Vary your protein routine.
  • Move to low-fat or fat-free dairy milk or yogurt (or lactose-free dairy or fortified soy versions).
cartoon graphic of EBT cards, a shopping cart with a MyPlate logo on the side, and a paper shopping bad full of food

Promoting Nutrition Equity Through SNAP Healthy Incentives

U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP) healthy incentives are a key way to empower all consumers to make and have access to healthy choices. Through incentive programs, MyPlate Partners can increase the purchasing power of SNAP participants. 

Learn More

Our National Strategic Partners

Click a logo below to visit the partner's website.
Note: You be will be taken off of the MyPlate.gov website.
picture of a young professional woman wearing black suit and glasses

Become a National Strategic Partner

If you are a company or organization that is national in scope and reach and fulfills the above requirements, you are eligible to become a MyPlate National Strategic Partner!

To apply, please complete the MyPlate National Strategic Partner Application and Memorandum of IntentEmail the completed documents to SM.FN.NationalStrategicPartner@usda.gov.

Shop Simple home screen on a phone

Shop Simple with MyPlate

Find savings in your area and discover new ways to prepare budget-friendly foods.

Learn more

Alexa Speakers and Devices

MyPlate on Alexa

Get MyPlate nutrition tips on Amazon Alexa devices or the free Alexa app.

Learn more

Start Simple app on phone and watch

Start Simple with MyPlate App

Build healthy eating habits one goal at a time! Download the Start Simple with MyPlate app today.

Learn more

logo for the Dietary Guidelines for Americans

MyPlate.gov is based on the Dietary Guidelines for Americans, 2020-2025